How this calculation works
Percentage of customers with more than one purchase in the period.
Worked starting inputs
Example inputs: Repeat Customers = 85.0, Total Customers = 420.0. Expected result: Repeat purchase rate: 20.24%. These are illustrative numbers, not market rates. Change a value to compare scenarios; download the result if useful.
Assumptions and limitations
Manual estimates depend on your data and assumptions.
Every result depends on the entered values. The tool does not fetch marketplace fees, infer current exchange rates or verify supplier policies. It is informational, not tax or financial advice.